ALEX DA SILVA CORTES

Led end-to-end UX/UI and product design initiatives for digital products, collaborating with cross-functional teams to achieve significant business growth and user satisfaction.

• Launched digital products end-to-end, participating in all stages from ideation to delivery, contributing to significant sales results and attracting new investors.
• Led comprehensive user research and redesigned the company's flagship product, enhancing interface dynamism, improving efficiency, and reducing navigation errors.
• Developed foundational UX artifacts including personas, journey maps, user flows, and high-fidelity prototypes to strategically guide product evolution and ensure user-centricity.
• Established and guided the development of the product's visual language and comprehensive style guides, ensuring brand consistency and design quality across all initiatives.
• Executed thorough product testing and leveraged data analytics to inform design iterations, ensuring data-driven improvements and feature additions.

Collaborated with diverse startups to drive product launches, ensuring high-quality, user-centric outcomes aligned with both business goals and user needs.

• Partnered with multiple startups to lead end-to-end product launches, managing the design lifecycle from ideation through iteration and final delivery.
• Coordinated closely with cross-functional teams to deliver high-quality, user-centric products that met stringent quality standards and project timelines.
• Aligned product designs with both strategic business objectives and critical user needs, ensuring successful market fit and adoption.

Spearheaded design culture and product innovation, leading the establishment of a new UX Design department and driving significant improvements in brand recognition and project delivery.

• Founded and successfully established the UX Design department within the company, building foundational processes and standards for design excellence.
• Led the complete redesign of the brand and visual identity, achieving a 30% increase in brand recognition.
• Facilitated Design Sprints with key clients, driving the development of innovative digital products and boosting project delivery speed by 15%.
• Developed comprehensive UX strategies and designed interfaces for digital products, leveraging Design Sprints to accelerate development cycles and improve user experience.
• Oversaw all design decisions and managed company visual guidelines, ensuring consistent application and adherence to high-quality standards across all projects.